Juice Press was opening new storefronts in midtown Manhattan and the Hamptons. We needed to appeal to millennial consumers and show them that their favorite trendy, sassy, fresh-pressed favorites were branching out across the tristate area. So made bus wraps celebrating the juices’s cheeky names (perfect for travelers on the Hampton Jitney) and some postcards with the brand’s trademark voice to raise awareness of the new locations.
A toast to the Hamptons
Juice Press was opening a brand new store in the Hamptons, just in time for summer. We launched a campaign in the brand’s trademark cheeky voice to raise awareness and to encourage customers to visit the new shop for a real taste of vacation.
