How LA is your Twitter?
The first brick-and-mortar Uniqlo store was finally coming to LA. To build up hype for the opening, we needed to boost online sales in the Los Angeles area. So we created a campaign that dove into consumers’ social meeds posts to scrub for common LA slang. And people got hella stoked about it, brah. When people visited the Uniqlo homepage, they had the option to show us their social media feeds and receive an online coupon. The more slang we found in users’ social feeds, the higher the discount.
Landing page
How LA is your twitter?
Uniqlo asked us to generate hype for the opening of its first brick and mortar location in Los Angeles by getting LA-area customers to shop online. We built a widget that scanned the slang in peoples’ tweets and rewarded those who engaged with coupon codes. The more LA language we found, the high the discount.
